According to wordstream.com, One-third of online activity is spent watching video.
Here’s some perspective: did you know that 45% of people watch more than an hour of Facebook or YouTube videos a week? In addition, over half of video content is viewed on a mobile device.
Here’s another stat that proves the value of social video from a business perspective: videos on landing pages can increase conversions by 80% or more. Here’s a link to the article. Rethink Your Approach to Video Marketing