Gen Z: A Look Inside Its Mobile-First Mindset

Google does a really great job researching trends. This post has interactive charts, statistics and a downloadable report.

Today’s teens had phones when they were in elementary or middle school, compared to high school or college for their older counterparts. And that shift is already shaping behaviors. Teens are moving from texting to messaging apps and from shopping on desktop computers to shopping on their phones.

While millennials were mobile pioneers, teens are mobile natives. Yet teens are equal parts aware of and wary of their dependence on technology—meaning their online lives are both spontaneous and carefully curated.  More…

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