Rethink Your Approach to Video Marketing

According to, One-third of online activity is spent watching video.

Nicolas Cole, a contributor to has written a great post about the importance of Video in social media and what you need to know about producing video content.

Here’s some perspective: did you know that 45% of people watch more than an hour of Facebook or YouTube videos a week? In addition, over half of video content is viewed on a mobile device.
Here’s another stat that proves the value of social video from a business perspective: videos on landing pages can increase conversions by 80% or more. Here’s a link to the article.  Rethink Your Approach to Video Marketing

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