A lot of experts are predicting the demise of Snapchat, given the slowed-down growth of the platform ever since Instagram launched its own version of stories. If you are a brand, you will do well to have a focused video strategy than just throwing your money at just about everything. “Video for all platforms” is not a strategy that is… Read More »How to Choose: Best Social Media Platforms for Videos in 2017
According to wordstream.com, One-third of online activity is spent watching video. Nicolas Cole, a contributor to Inc.com has written a great post about the importance of Video in social media and what you need to know about producing video content. Here’s some perspective: did you know that 45% of people watch more than an hour of Facebook or YouTube videos… Read More »Rethink Your Approach to Video Marketing
By the year 2019, 80% of the content that buyers consume online will be video/visual-based. You may understand the potential that video offers but have no clear idea how to get started. You’re not alone. There are many barriers to entry but there are just as many solutions available to help you jump start your marketing program. No experience? I… Read More »Are you ready to make a commitment to video content marketing?
So much has been written about the customer journey. Using video to move the needle and create immersive customer journeys is the next big step in content marketing. In this post by Sneha Nalawade, we learn more about the importance of a video strategy to deliver content and illicit responses. “Studies show that in 2017, 74% of the total Internet traffic… Read More »Video Marketing Drives Immersive
Customer Journeys
If you aren’t planning to use video in your next marketing campaign, you should think again. Most small business owners think video is too expensive for them. Video can be created on a shoestring budget. You might have to call in a few favors to get yours to look good, but remember at the end of the day, it’s about… Read More »Video for Small Businesses
Why your explainer video matters to your B2B customers. If you aren’t doing video for your company you are missing out on a great sales and marketing tool. Especially explainer videos. They are short, shareable and fairly easy to produce. Alexander Kesler posted a great piece on getting started. Explainer videos are an essential asset for B2B marketers. Columnist Alexander… Read More »Video for B2B Marketing
Video Sells even if it doesn’t go viral. According to a survey: “The State of Video Marketing 2016,” 77% of consumers have been convinced to buy based on a video they’ve seen recently. Making the most of your video opportunities will help you influence your market. The Marketing Professionals posted a piece called “5 Ways to Make the most of Video… Read More »Video Marketing
Here are some interesting facts from the Bureau of Labor Statistics: About 20% of small businesses fail by the end of their first year. By the end of the fifth year, 50% close their doors and by year 10, it’s a staggering 80%. I’m not trying to scare you into forgoing your great business idea or strategy, nor am I… Read More »Six Problems and Fixes for Small Businesses
If your small business is now a big business to you, giving you a steady stream of revenue, it may be time to look at how you handle your digital marketing. In the beginning, you probably did it all yourself. Now you need to focus on keeping the business on track and managing your time. Here are 5 good reasons… Read More »Are You Ready to Outsource Your Marketing?
There have been interesting shifts in B2B in the past two years. What’s changed? To find out, we surveyed B2B decision makers about their research and purchase habits. The results debunk a number of widely held beliefs and have major implications for any B2B marketer.