Dan Affeldt
Chief Data Scientist

  • “I sit in the all-important zone between marketer and data scientist translating the needs of each to the other” 
  • “While data science can serve many purposes within a marketing organization, when applied properly, it not only gets the marketers the critical data they need to ensure their programs are succeeding or to course correct, but also helps marketers make better decisions about how to spend their advertising dollars”  
  • 40+ years of corporate marketing, direct marketing, CRM, database management systems and analytics experience.
  • Deep not- for- profit experience, including Main Line Health Hospitals and clinics; Seaside Industries, building job training and job readiness programs across 4 industries