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Why SEO is Relevant Now and in the Future

What is SEO?

Search engine optimization (SEO) is the process of increasing the online visibility of a website or a web page in a web search engine’s unpaid results. Additionally, the process of optimization is achieved by matching the keywords that are searched with content contained on a website, among other website programming.

Google, the largest search engine, now processes over 40,000 search queries every second, on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Clearly, without SEO, finding your website would be like finding a needle in a haystack.

A search is the action of entering a keyword or phrase into a search engine, such as Google or Bing, to find content that is relevant to the query. Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.” (MOZ)

SEO is based on finding keywords or phrases that will allow your website to in the results of an internet search. SEO is always evolving and adapting to the online world around it. With constant updates from Google and Bing rolling out, it’s a difficult job to keep your website optimized. Employing these best practices will keep your content front and center, allowing your website to be found easily.


  • Know your target audience and what their questions and concerns are
  • Understand how they search
  • Research your keywords
  • Optimize your pages for keywords along with other SEO programming
  • Make your content relevant to your target audience
  • Keep your content fresh
  • Avoid duplicate content
  • Provide quality inbound and outbound links
  • Evaluate and adjust results


According to Google, their algorithms do not necessarily link social media to website visits, but keyword searches will find blogs and postings on social media. If a searched keyword is used within a brand’s social media site, a well-implemented SEO strategy will offer links to the brand’s website, resulting in a “visit” — simply put, this is the function of SEO.


Nobody knows what Google will come up with next, but they will continually change their algorithms to keep marketers and brands from gaming the system. It’s the job of SEO professionals to keep up with the changing landscape and to boost your brand’s website rank.

It’s very difficult for your brand to make it to the top page ranking. Brands like Amazon have huge budgets that make it even harder for others to rank. If you want to compete, you need an SEO professional to help your brand achieve top page rankings.