Search engine optimization (SEO) is the process of increasing the online visibility of a website or a web page in a web search engine’s unpaid results. Additionally, the process of optimization is achieved by matching the keywords that are searched with content contained on a website, among other website programming.
Google, the largest search engine, now processes over 40,000 search queries every second, on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Clearly, without SEO, finding your website would be like finding a needle in a haystack.