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STRATEGY

Based on the revolution in technology, companies need to reimagine the way they sell and communicate with customers and prospects. Based on a company’s growth objectives or barriers to success, business and brand managers need to take a deep look into the analytics. They must focus on actionable insights to determine whether a company needs to refine, retool, redefine or reinvent itself or perhaps the way and how it communicates with its customers.

Our Strategic “Roadmap To Success” Includes 7Steps:

  1.  Audit & Consumer Listening: We listen to what customers and prospects are saying about your brand on social media.  We assess what has or has not been successful in communicating the brand.  
  2. Competition: We analyze how your competitors and their value propositions differ from your brand and how they fulfill unmet or unique consumer/business needs vs. your product or service.
  3. SWOT Analysis:  Your organization/brand Strengths, Weaknesses, Opportunities and Threats. This analysis helps us find quadrants of opportunity, gaps or overlaps in the market.  We determine what market space your organization can own.
  4. Target Audience Identification and/or Profiling: We gain deeper knowledge of motivations, rational and emotional needs to determine the ability for your company to reach more prospects who are like your best customers or find new pockets of customers you may be missing. 
  5. The Positioning Statement(s): We create statements that articulate your organization’s/brand’s key competitive difference and/or what unmet consumer or business need it fulfills.  All future communications drive off this critical point of differentiation.
  6. The Value Messaging Architecture:  We develop your company/brand promise to the consumer/corporation and its key distinguishing value claims.  It also articulates key message support with emotional and rational reasons to believe.
  7. Program Definition & Deliverable:  We create recommendations to achieve the stated brand objective(s).  Based on insights from the analysis, we will identify business solutions or opportunities, communications programs, advertising improvements or business efficiencies needed making specific recommendations in an in-person presentation.