How high is Up?

By definition, marketing is a process that is constantly moving. Understanding this, TDMS has the experience and resources required to routinely deploy the diverse & proven analytical skills critical for every step in the design, development, deployment, nurture, and post project evaluation process.

THE PROCESS

Plan uniquely for each project
Define key performance indicators
Monitor the vital signs revealed by those indicators
Start at the very beginning of project
Track the funnel
Track response to conversion
ID and develop contingency plans to leverage real time opportunities for tune-ups and improvements at critical points in the process from response generation to successful conversion

In today’s experience economy, companies and brands are driven by data. This data enables them to deliver experiences customers want and meet customer expectations.

Your database should be:

Flexible; Provide the ability to simply enter, store and retrieve information
Integrated: Dan want to make a point about integrating the disparate systems etc
Critical: Make it difficult to enter invalid or inconsistent data
Organized; minimize chance of errors both inbound and outbound
Fast; quickly and concisely returning the data you need, in a form that is functional and effective for you
Designed For Users; You do not have to “re-design” yourself to fit the technology
Redundant: Support multiple copies on different machines in case of a hardware failure
Cloned designed such that if there are multiple copies of the database, they will stay consistent with each other, when you write to one the others need to be instantly written to as well
Secure; Access is granted on need to know/need to do basis
Cost Effective; enable ability to clearly assess total database costs (including licenses, updates, miscellaneous software fees, staff time, connectivity/remote access,) to determine ROI vs. insight deliver

DATA IS NOT MAGIC

It’s a science that brings to life the people in a market segment.