The Virtual Agency
Marketing automation is technology that manages marketing processes such as email campaigns, mobile SMS, website landing pages and microsites, and full scale contact management.
With marketing automation, businesses can target customers and prospects with segmented and personalized messages, create drip campaigns to nurture leads and set metrics to define a lead or customer.
Social Media workflow
create a strategy
Without a strategy, social media is rudderless boat. Having a plan creates a path to conversion that can measured and analyzed, resulting in smart strategies.
To get results from social media, you need content that resonates with the reader. Readers are on a journey and when content mets the stage of the journey, engagement follows.
choose a channel
The viewers that interact with your content have a channel preference. Reach your reader through segmentation and persona research.