Marketing for the 21 Century
Direct mail has been a high performing marketing channel for well over 30 years. It competes with digital marketing, outranking it with higher response rates.
Creative’s responsibility is to catch the attention of the reader and to keep the reader on page as long as possible.
Data is the driving force that shapes strategy and design for campaigns to stay relevant. But data can be overwhelming without the proper guidance.
Our clients and prospects don’t want to be sold.They want to buy, so we need to able to inform them, educate them and help them make the choice to buy.
Fundraising & Marketing
According to recent estimates, there are over three million NGO nonprofits in the world with 1.2 million in this country alone.That’s a lot of competition to beat out and get your fair share of donors and funding.
The Digital Marketing Shop: A Virtual Agency For The 21st century
The Digital Marketing Shop is a Virtual Agency built to deliver Big Agency Thinking; Big Agency Creative; Big Agency Data Analytics... Without The Big Agency. We are all aware of the pressure organizations are under to streamline and become more cost efficient. Big agencies have been buckling under the weight of massive overhead and told by clients, both global and domestic, to find efficiencies. We did! The new “gig” economy has absorbed many who have left the big global agencies. We weren’t the first pioneers in the virtual work world, but we saw firsthand the many benefits to our clients and our teams by going this route. Our virtual staff is hands on with every project, supervising and quality controlling every aspect. We go to client meetings, make presentations and do creative briefs, but because our overhead is low, we don’t charge like an agency using senior staff. Our clients get industry veterans with an extensive knowledge of the old way, the new way, and the way of the future. Technology made a virtual agency possible and will make many new and uncharted processes and strategies possible in the future. We spend the time and energy to become experts in technology and use it for innovation.
Development and Implementation
Graphic and Digital Design
Management and Development
Measurement and Applications
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Just as in the corporate world, not-for-profit site visitors will browse a website, spend some time on a page, learn more about the organization, but not make a donation. There are many reasons why they drop off: too many choices, too much competition; not sure; not the right time. […]
No matter what your business is, digital marketing—and social media marketing specifically—is where you can create growth and find new audiences. Some companies hold back on social media because they think it reaches only millennials. Well, it does reach millennials, but it also reaches every cohort except the very young, the blind, and the dead.[…]
This post by David Meerman Scott is a great follow up to my post on Monopolies. He writes about Amazon, Apple, Google, and Facebook trying to lock users in on their island of content. ” These companies seem to be so focused on keeping users locked into their own content technology gardens that they threaten the[…]
I wrote this post because I realized how often I was on Google, Amazon, and Facebook. I know that we have alternatives, but are they as good? These companies are run by very smart marketers who know what we want, give us what we want, and tell us what we should want. Are We Being[…]
Video is the top rated channel for engaging your audience. If given a choice, people will click on a short video rather than read your content. The problem is the expense of a quality video production. That’s in the past. Don’t get me wrong, there is still a place for a longer, slick, expensive[…]
This post by Lori Hil is a great tutorial on using the power of video to promote your band and engage your audience. Article covers all the different types of videos you can choose and give excellent sample clips. If you need convincing or just want more information, click the link and read on. Why Use[…]