The actions we take in our daily lives is producing data on an ongoing basis. When we use our credit cards or our smartphone. Every click we make while viewing and browsing online, they all grow the dataset.
Data analysis is one of the most important operations a nonprofit organization should perform to keep the momentum it needs to achieve its goals. By studying all the data gathered from campaigns and CRMs, a organization can avoid making the same mistake twice. Using the tools available, nonprofits and their agencies can chart, plot and connect all the dots that bring into view a picture of what happened during and after a campaign. A complete analysis and understanding of the data sets that make a difference, enables marketers to strengthen what worked and change what didn’t. Measuring such statistics as page visits, deeper engagements and conversions, enables organizations to set metrics according to the priorities of their goals and thus understand how it effects their own model.
