Social Media has exploded into a major free channel for digital marketing in the last few years. The average person has 5 social media accounts and spends 1.4 hours on them daily. According to Social Sprout “, one in three consumers use social media to learn about or discover new products, services or brands.” With that kind of power, it’s small wonder the importance these channels have on brand awareness, spreading content, and lead generation.

Social media is used to help consumers educate themselves through the buyer’s journey by providing content relating to each step they take. Increasingly, the content is perceived as “word of mouth” especially when provided by influencers.

With billions of viewers to reach, digital advertising on social media has become a significant line item on a marketer’s budget. Marketing strategists and analysts love social media because they are rewarded with immediate feedback allowing them to test, learn, and then revise posts and ads to make them more effective.

Video’s impact on social media, put in simple terms, is Huge. Using video as posts increases the share rate by 1200%. Viewers retain 95% of a message when they are watching it in a video and 64% of consumers make a purchase after watching branded social videos. These statistics are provided by Wordstream.