A recent survey found that digital marketing has the largest piece of the marketing pie.
Video marketing has penetrated every corner of digital marketing. Surveys show visitors would rather what a video than read content. 74% of “C” level exectives watch video and pass them on to subordinates.
Marketers in the 21 century are publishers, writing content that educates, engages and converts customers.
Websites garnered the largest part of the marketing budget in 2015, topping $73 billion.
Buyer Personas help you understand what motivates your customers and what marketing content would elicit responses.
Social Media has become a major component of digital marketing and customer acquisition.
This infographic describes the steps and process of marketing automation
The Digital Marketing Shop specializes in inbound and outbound digital marketing and customer acquisition. We build programs that target, engage, nurture, score and analyze the activity in your market. Your websites is the single most important asset you have in attracting new customers and delighting them. We are expert in web development, SEO and SEM for existing website and new websites. The Digital Marketing Shop is focused on marketing technology and automation that will fit most budgets and levels the playing field between your larger rivals and your market. We bridge the gap between technology and marketing content and creativity.
Creative and Production
SEO, SEM and Mobile
Content makes the difference between success and failure
Essential for business of all sizes
No matter what your business is, digital marketing—and social media marketing specifically—is where you can create growth and find new audiences. Some companies hold back on social media because they think it reaches only millennials. Well, it does reach millennials, but it also reaches every cohort except the very young, the blind, and the dead.[…]
This post by David Meerman Scott is a great follow up to my post on Monopolies. He writes about Amazon, Apple, Google, and Facebook trying to lock users in on their island of content. ” These companies seem to be so focused on keeping users locked into their own content technology gardens that they threaten the[…]
I wrote this post because I realized how often I was on Google, Amazon, and Facebook. I know that we have alternatives, but are they as good? These companies are run by very smart marketers who know what we want, give us what we want, and tell us what we should want. Are We Being[…]
Video is the top rated channel for engaging your audience. If given a choice, people will click on a short video rather than read your content. The problem is the expense of a quality video production. That’s in the past. Don’t get me wrong, there is still a place for a longer, slick, expensive[…]
This post by Lori Hil is a great tutorial on using the power of video to promote your band and engage your audience. Article covers all the different types of videos you can choose and give excellent sample clips. If you need convincing or just want more information, click the link and read on. Why Use[…]
A lot of experts are predicting the demise of Snapchat, given the slowed-down growth of the platform ever since Instagram launched its own version of stories. If you are a brand, you will do well to have a focused video strategy than just throwing your money at just about everything. “Video for all platforms” is[…]
According to wordstream.com, One-third of online activity is spent watching video. Nicolas Cole, a contributor to Inc.com has written a great post about the importance of Video in social media and what you need to know about producing video content. Here’s some perspective: did you know that 45% of people watch more than an hour[…]