Video is the top rated channel for engaging your audience. If given a choice, people will click on a short video rather than read your content. The problem is the expense of a quality video production. That’s in the past. Don’t get me wrong, there is still a place for a longer, slick, expensive brand or commercial video, but for explaining who you are and what you want the viewer to do, a short inexpensive quality video will do wonders. This link is about a company that decided to create a product video and came up with 5 key elements for a perfect product video. https://mention.com/blog/product-video/
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