Video Sells even if it doesn’t go viral. According to a survey: “The State of Video Marketing 2016,” 77% of consumers have been convinced to buy based on a video they’ve seen recently. Making the most of your video opportunities will help you influence your market. The Marketing Professionals posted a piece called “5 Ways to Make the most of Video Marketing.” I’ve summarized it:
- Tell a story worth sharing
- Tell it quickly
- Give it a human touch
- Study your competitors, then do what they haven’t done.
- Follow the data and make your next effort better.
I would add one more step. Make it mobile friendly. Here’s a link to the post.