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Video Marketing

Video Sells even if it doesn’t go viral.  According to a survey: “The State of Video Marketing 2016,” 77% of consumers have been convinced to buy based on a video they’ve seen recently.  Making the most of your video opportunities will help you influence your market.  The Marketing Professionals posted a piece called “5 Ways to Make the most of Video Marketing.”  I’ve summarized it:

  1. Tell a story worth sharing
  2. Tell it quickly
  3. Give it a human touch
  4. Study your competitors, then do what they haven’t done.
  5. Follow the data and make your next effort better.

 

I would add one more step.  Make it mobile friendly. Here’s a link to the post.

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