A lot of experts are predicting the demise of Snapchat, given the slowed-down growth of the platform ever since Instagram launched its own version of stories. If you are a brand, you will do well to have a focused video strategy than just throwing your money at just about everything. “Video for all platforms” is not a strategy that is going to work anymore. Every platform attracts a certain type of audience and is fit for a certain type of content. As users get tired of being bombarded with the same kind of content everywhere, eventually, they will start to expect content that is in tune with the platform that they are browsing. That’s where the importance of choosing the right social media platform for your video strategy comes in.
This is a great post by Janice Wald and Arpin Gajjar http://www.mostlyblogging.com/best-social-media-platforms-videos/