Apple is in court defending itself in a complicated antitrust trial. Amazon is being sued by the D.C. Attorney General alleging that Amazon wields monopoly power that resulted in higher prices for consumers. Microsoft has been sued 3 times in the last 30 years. Are monopolies a bad idea? I’m not sure. The issue is complicated because today’s monopolies control… Read More »We Are In The New Age of Monopolies?
Just as in the corporate world, not-for-profit site visitors will browse a website, spend some time on a page, learn more about the organization, but not make a donation. There are many reasons why they drop off: too many choices, too much competition; not sure; not the right time. […]
Facebook, specifically Facebook Ads, is a major influencer in the direct marketer’s playbook. Over 169 million users are expected in the US by the end of this year. Using Facebook ads in conjunction with direct mail could double your return. […]
No matter what your business is, digital marketing—and social media marketing specifically—is where you can create growth and find new audiences. Some companies hold back on social media because they think it reaches only millennials. Well, it does reach millennials, but it also reaches every cohort except the very young, the blind, and the dead. Facebook is a major player… Read More »Social Media Cohort Profile
This post by David Meerman Scott is a great follow up to my post on Monopolies. He writes about Amazon, Apple, Google, and Facebook trying to lock users in on their island of content. ” These companies seem to be so focused on keeping users locked into their own content technology gardens that they threaten the easy use of their products… Read More »Content Neutrality From Amazon, Apple, Facebook, & Google More Important Than Net Neutrality
There are so many ads vying for the attention of your viewer, especially video ads. How do you make them stand out? The answer according to Ekaterina Petrova […]
Google does a really great job researching trends. This post has interactive charts and statistics and a downloadable report. […]
By now, you can tell I’m a video marketing evangelist. But I’m not alone. All the top sites with domain authority are preaching the same gospel — video.
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Video is the top rated channel for engaging your audience. If given a choice, people will click on a short video rather than read your content. The problem is the expense of a quality video production. That’s in the past. Don’t get me wrong, there is still a place for a longer, slick, expensive brand or commercial video, but… Read More »The Perfect Product Video
This post by Lori Hil is a great tutorial on using the power of video to promote your band and engage your audience. Article covers all the different types of videos you can choose and give excellent sample clips. If you need convincing or just want more information, click the link and read on. Why Use Video to Share Your Brand… Read More »Use Video to Share Your Brand Message