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Are you ready to make a commitment to video content marketing?

By the year 2019, 80% of the content that buyers consume online will be video/visual-based. You may understand the potential that video offers but have no clear idea how to get started.  You’re not alone. There are many barriers to entry but there are just as many solutions available to help you jump start your marketing program. No experience? I… Read More »Are you ready to make a commitment to video content marketing?

Video for B2B Marketing

Why your explainer video matters to your B2B customers. If you aren’t doing video for your company you are missing out on a great sales and marketing tool. Especially explainer videos. They are short, shareable and fairly easy to produce.  Alexander Kesler posted a great piece on getting started. Explainer videos are an essential asset for B2B marketers. Columnist Alexander… Read More »Video for B2B Marketing

Video Marketing

Video Sells even if it doesn’t go viral.  According to a survey: “The State of Video Marketing 2016,” 77% of consumers have been convinced to buy based on a video they’ve seen recently.  Making the most of your video opportunities will help you influence your market.  The Marketing Professionals posted a piece called “5 Ways to Make the most of Video… Read More »Video Marketing

The Changing Face of B2B Marketing

The Myths about the B2B buying process.

There have been interesting shifts in B2B in the past two years. What’s changed? To find out, we surveyed B2B decision makers about their research and purchase habits. The results debunk a number of widely held beliefs and have major implications for any B2B marketer.